Hi guys, I am Shreyash, Today in this article I am going to show you the top elements that drive conversion & supercharge sales.
#Conversion Rate: Optimizing blog conversion rates is one of the main Content Marketing goals. There are different types of conversion, and each business needs a specific one at a given moment. If a blog is generating more conversions, that means your reader connects with the published content. Each piece contains a call-to-action that leads people to decisions, which they only follow along with if they consider the information valuable. The more readers are satisfied with those blog posts, the more they will convert. Achieving conversion on your blog is always an important goal, but there are moments, under different circumstances and strategies. When there are more conversions, metrics improve. And that’s a concrete result, beyond merely the raising of numbers. There are many things to take into account. Even the website structure and the conversion path can drive people away from your brand. The important thing to do is to try to understand the problem’s origin to fix it and work on other strategies that lead to more conversions. Getting more conversions is not an easy task. There is no magic formula. However, if you move in more than one direction, you will undoubtedly see better results.
#Top 5 Elements that Drive Conversion:
Loading Speed -
Load times, or the first possible obstacle between the user and your brand’s web content. Although it is recommended that a webpage take no longer than 2-3 seconds to load. A fast loading speed, in particular, is crucial if you want to convert visitors into subscribers or customers. When a user visits your website for the first time, you can be sure that they will make a judgment about you, your website quality, and your business. It is highly recommended that you don’t botch this up because if your website is too slow or too difficult to navigate, that user is NOT coming back. So, if you want to make a strong first impression, make sure your website loads fast. If your website speed is pathetic, your conversion rates are likely to be the same. On average, if your website takes longer than 3 seconds to load, approximately 40% of your visits will abandon your site. What does this mean? This means a slow website will drive customers away. So it's very important to load your site in just 3 seconds.
Strong Headline -
A strong headline can encourage viewers to stick around long enough to learn more about your offer. Before you write your draft headline, you should have already chosen a topic for your post that addresses a problem that your buyer persona faces. From there, you can create a basic headline, such as a simple “how-to” headline. When you publish and promote your content, your headline will likely appear in a number of different places and platforms. For instance, a blog post, email, social media, and search engines at the least. Very important is Your headline will likely appear in each of the places. and always remember, before you publish your article, you might want to think about setting up some split tests to evaluate just how good your headlines really are.
Powerful Engagement -
Your content should be awesome, informative, and relevant. Blog engagement can contribute to SEO. If your audience shares your post and leaves comments on your blog (and you respond to these comments), Google will notice that your blog is very much alive and active. And of course, mentions on social media will also help with your blog’s ranking. You need to make your content like a brand story, you also need to solve the problems of your viewers, give them some shocking and interesting statistics, they will automatically convert to your blog.
Visual Content - Visual content is an essential component for drive conversion. The brain processes image 60,000 times faster than text. This means that visitors will be affected by the images on your landing page immediately. The pictures need to be high-quality.
Your images are the first thing a visitor processes, they have the potential to shape that visitor’s impression of your brand before they even read your article. Therefore your visual content should be high quality.
Call to Action -
call-to-action is the tactic that makes your goals a reality. CTAs are presented as a standalone button on a click-through page or as part of a lead gen form. A good CTA ties back to your USP and clearly articulates what a visitor will receive in exchange for their click. Keep in mind that there are thousands of words you can use in your CTA. If you focus on your target audience, you won’t have trouble finding the right words. CTAs aren’t only for landing pages or product pages. You can also use them within your content for small user actions, like leaving a comment or visiting a page. Anything more than 10 words is already too long for a CTA. Remember, the longer your CTA, the more time users take to decide whether to click or not.
Summary: These 5 elements are the best for drive conversion and supercharge sales. Follow these 5 elements on your blog, and they will automatically drive conversion, and supercharge sales.
0 comments: